# write - *** ## title: write - Topics - [[Internal Tools]] - Services for internal tools, erpnext, retool, and getting a foot in the door for enterprise - Online learning and youtube, interactivity and tools and compare with tuitions and schools, and more like a job to get done - Drive by Money (external) vs ([[curiosity]]) ... Money as a motivator pros and cons - First you have no preferences. You just do it for the money - Then you have some preferences, which your customer might not - And then you realize you got to drop the #ego. - And when you drop the #ego you [[Learn]] the truth. because you have a full perspective now - ((4741e314-0c90-4d68-8148-2c4139b1bf85)) - Components (reusable) based services - Lead gen from a components marketplace or have our own components marketplace - #write why you should not look upto anyone (or someone who earns more than you). - vertical vs horizonal relationships . competition, comraderie. - value capture vs value creation - #write courage to be disliked notes - - Tips - Simple, short words & sentences - <https://firstround.com/review/a-founders-guide-to-writing-well/> #read - #lawrence - call 2 - make #[[Fear seeks Approval]] relatable - starting and ending has to be clear. A string has to be farmed. - Title should make the reader feel give me more. - Problem - Fear drives desire for approval - Takeaway - let curiosity drive you. - Fear - Approval . Missing OUt, certainity - We know nothing together and then build - There is no certainity - Bezos and ice creams - Approval Zero Sum status game - Every good movie has an AHA moment. - Internal MOtivation - Outline the Story - parse out Issue + Take away - Story - 1st person. If you are the only one going through it - 2nd person. If you are sure the reader is also going through it (travel is no cure for the mind) - 3rd person. - Narrative - Make the connnection ((854f670f-e170-445d-94c4-e1bd054fe76e)) - Assume your reader is intelligent. Balance can be granular and high level - - DONE <https://moretothat.com/visual-storytelling>