# Value SaaS Basecamp Guide: An Indian founders guide to achieve first $10K MRR - Type: #book - ASIN: B07WD57WVF - Authors: [[Thiyagarajan M]], [[Abhishek Bajaj]], [[Prasanna Krishnamoorthy]] - Highlights - As long as customers have a good trial experience, they don’t mind where the software was built. - For a SaaS business, the website is the showroom and plays a significant role as the first entry point for any customer. - Since the payment is on a monthly or recurring basis, unless the value is realized daily and monthly, the customer stops using the product and churns. - Happy customers do not churn and become your brand champions who can help marketing and sales efforts. - Speak to at least 30 customers of the defined persona to gain conviction on the problem being faced by customers. In the enterprise domain, the cost of problem is easy to articulate. Your product that solves a problem provides value equal to the cost the problem. - overcome. It is no more about who has the biggest budget for marketing. Everyone who has an authentic voice can create his brand. - Put in place a regular rhythm for content marketing and social media. You are doing both to get discovered, and by the right audience. Write for the persona created above but yet write about the Industry. Look at this exercise as going to the gym—picking weights on day one is not going to pop muscle the next day. The process has to be repeated for at least six months for some results to trickle in. - As long as customers have a good trial experience, they don’t mind where the software was built. - For a SaaS business, the website is the showroom and plays a significant role as the first entry point for any customer. - Since the payment is on a monthly or recurring basis, unless the value is realized daily and monthly, the customer stops using the product and churns. - Happy customers do not churn and become your brand champions who can help marketing and sales efforts. - Speak to at least 30 customers of the defined persona to gain conviction on the problem being faced by customers. In the enterprise domain, the cost of problem is easy to articulate. Your product that solves a problem provides value equal to the cost the problem. - overcome. It is no more about who has the biggest budget for marketing. Everyone who has an authentic voice can create his brand. - Put in place a regular rhythm for content marketing and social media. You are doing both to get discovered, and by the right audience. Write for the persona created above but yet write about the Industry. Look at this exercise as going to the gym—picking weights on day one is not going to pop muscle the next day. The process has to be repeated for at least six months for some results to trickle in. - Notes -