# Book\_ Lean Customer Development - *** ## title: Book: Lean Customer Development - Lean Customer Development - Created: Sep 11, 2016 3:02 PM - Tags: Book, Klib - Updated: Sep 11, 2016 3:02 PM - [Alvarez, Cindy](https://www.amazon.com/s/ref=as_li_ss_tl?_encoding=UTF8\&camp=536\&creative=3132\&field-keywords=Lean%20Customer%20Development\&linkCode=ur2\&tag=llll1-23\&url=search-alias%3Dbooks) - 5 highlights, 1 note - A startup includes any human enterprise designed to create a new product or service under conditions of extreme uncertainty, and an entrepreneur is anyone tasked with ushering in that change. - The goal of any startup is to figure out the right thing to build as quickly as possible, - this is crucial - [[Learn]] what your customers need, and use that knowledge to build exactly what they’re willing to pay for. - Entrepreneurs seeking to validate a market and product [[idea]] before they invest time and money building a product that no one will buy - We don’t know how to find customers before we have a product.