# Disciplined Entrepreneurship: 24 Steps to a Successful Startup - Type: #book - ASIN: B00DQ97TWO - Authors: [[Bill Aulet]] - Highlights - Steve Jobs, who identified others’ inventions (the computer mouse created by Xerox PARC is the most famous example) and commercialized them effectively through Apple. Likewise at Google, which has made most of its money through AdWords, the text-based, keyword-driven advertisements on their search results pages. A different company, Overture, had invented such advertisements, but Google was successful through its commercialization of Overture’s invention. These examples show that the capability to commercialize an invention is necessary for real innovation. An entrepreneur, then, serves primarily as the commercialization agent. - Steve Jobs, who identified others’ inventions (the computer mouse created by Xerox PARC is the most famous example) and commercialized them effectively through Apple. Likewise at Google, which has made most of its money through AdWords, the text-based, keyword-driven advertisements on their search results pages. A different company, Overture, had invented such advertisements, but Google was successful through its commercialization of Overture’s invention. These examples show that the capability to commercialize an invention is necessary for real innovation. An entrepreneur, then, serves primarily as the commercialization agent. - Notes -