# Sam Altman - URL: <https://blog.samaltman.com/?page=5> - Description: this is what is said in the [[Positioning]] book as well. be so good at something narrow that you can get word of mouth going. - Type: #link - Highlights - “do any users love our product so much they spontaneously tell other people to use it?”  Until that’s a “yes”, founders are generally better off focusing on this instead of a growth target.